![]() Another aspect of digitization is finding a balance between technology and humanity.The Red Sox has implemented a host of security tools to safeguard its own data against cyber threats.The Red Sox do not store personal information beyond what is needed to provide fans with an experience during games.Quarterly compliance expectations tackle privacy laws like the General Data Protection Regulation (GDPR).Going completely digital creates privacy and security concerns, which the Red Sox has addressed in different ways.One reason why the Red Sox selected GCP is to “create a single view of the fan.” In addition to digital ticketing, the Red Sox is experimenting with facial recognition for faster entry to Fenway Park.GCP provides a wealth of real time data to both fans and team personnel, helping to improve the game. ![]() In 2020, the Red Sox moved exclusively to the Google Cloud Platform (GCP) for fan-facing data, and to Salesforce for customer relationship management (CRM).The data is captured and analyzed, so the Red Sox can learn from it and make future improvements. The team uses dozens of cameras on pitchers, batters, and position players to collect the data. During games, the Red Sox presents large amounts of data in real-time, including the spin rate and exit velocity of a traveling ball.The standardization across the league enables the league to compare data across ballparks Earlier this year, Extreme was named the official WiFi analytics provider for all of MLB. So far, performance testing has shown exponentially better wireless service inside Fenway Park than ever before. The Red Sox is using Extreme Networks’ analytics platform to gauge how well the WiFi is working and whether there is degradation in performance in certain locations.WiFi6 and 5G are significant upgrade to wireless and removes much of the congestion fans would experience in stadium.Fans are using mobile devices for everything from watching replays to social media to ordering food so wireless access is critical to fan experience.Together WiFi and 5G are providing a complimentary experience to fans, such as additional bandwidth capacity.This will be the stadium’s third upgrade of WiFi, which will enable new Internet of Things (IoT) devices, richer applications, and better video processing for fans, among other things. ![]()
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